Create promotions

By creating promotions in Play Console, you tin requite users a gratis paid app, in-app product or subscription with a promo code. At that place are two types of promo codes:

  • One-time employ codes: Automatically generated unique codes that tin can exist redeemed once. Users tin redeem one-time apply codes straight from the Play Store or in-app.

  • Custom codes: Custom codes specified by you lot that tin can be redeemed multiple times or upwardly to your predefined limit. Users tin can only redeem custom codes in-app. Custom codes are only bachelor for subscriptions and can only be redeemed past users who take not previously subscribed.
    Note: You must brand eligibility criteria for promotions articulate to your users.

Important: Y'all must exist transparent about your promotion offers. This includes being explicit almost your offering terms. Users should not have to perform any additional activeness to review the information. To ensure your app is compliant with our policies, review our Subscriptions Policy in the Developer Policy Middle.

Fix a promotion

Step 1: Get your app ready to use promo codes

In-app purchases: If you lot want to offering promo codes for in-app purchases, you need to integrate In-app Promotions in your app. Keep in mind that promo codes can't be used for inactive in-app products.

Paid apps: To offer promo codes for paid apps, yous tin skip this pace and begin with footstep 2.

Step 2: Review promo code limits and availability

How many promo codes can I create?

Unlike quarterly limits utilise for not-subscription promo codes and subscription promo codes. Promo codes created for subscription promotions do non count towards your limit for non-subscription promotions, and vice versa.

You lot can create up to 500 promo codes per quarter across all non-subscription promotions in an app. Yous tin can use any combination of paid app and in-app promo codes, such every bit:

  • 500 paid app promo codes, or
  • 500 promo codes for one in-app production, or
  • 250 paid app promo codes + 250 promo codes for one in-app production, or
  • 100 promo codes for five in-app products.

You can use subscription promotions inside the following limits:

  • One-time employ codes: x,000 promo codes per quarter per subscription product.

  • Custom codes: You tin cull a redemption limit during promotion creation, which must exist betwixt a minimum of two,000 and a maximum of 99,999.

Note: Once you create a promotion, you can't change the number of promo codes in that promotion or switch promo codes to a different type (eastward.g., modify a paid app promo to a managed product promo).

What happens to my 1-time use codes at the terminate of a quarter?

  • New codes: If it'south the first day of a new quarter and you tin can't create new codes yet, wait 24 hours and effort once again.
  • Unused codes: If y'all don't utilize all of your promo codes in a quarter, y'all'll lose admission to them. Unused codes won't bear over to the side by side quarter.
  • Processed codes: Users can redeem promo codes on the Play Store up until the promotion stop date you entered in Play Console. Promotions can last upwardly to one year.

Step 3: Set upwardly a promotion in Play Console

  1. Get to Play Console.
  2. Select an app.
  3. Select User acquisition > Promotions > Add new promotion.
  4. Review and agree to the Terms of Utilise.
  5. Follow the on-screen instructions to name your promotion, choose start and end dates, select your promotion type, and enter the number of promo codes you desire to create.

  6. If y'all're adding a custom code, enter the code and the redemption limit. Here are some things to consider when creating a custom code:

    • Custom codes must exist unique per app, meaning you tin't reuse a custom code in the same app for a different entrada.

    • Custom codes must be alphanumeric and are not example sensitive.

    • Custom codes cannot contain offensive or inappropriate words or phrases.

    • We recommend adding a year or engagement to the cease of your custom lawmaking to make it easier to track when each code was enabled.

  7. To turn the promotion on during the outset and end dates you entered, set the condition to On.
  8. Select Create.
  9. If you lot created a one-time use lawmaking, wait several seconds and select the download link. Your codes will download to a CSV file. To share with users, you can impress the codes or transport a deep link assuasive users to redeem the codes via email or a notification within your app.

Review and update promotions

In Play Console, you can admission active and paused promotions.

  • Active: Users tin can redeem your promo codes since it's within the start and end appointment for the promotion.
  • Paused: Users tin can't redeem your promo codes until y'all turn the promotion dorsum on. On your Promotions page in Play Console, make sure you've set the status to On and set the cease appointment in the hereafter.

Note: After a promotion's finish date has passed, the promo code is expired. Afterwards the promo lawmaking is expired, users can't redeem the code, and you can't view or update the code in Play Panel.

Update a alive or paused promotion

  1. Go to Play Console.
  2. Select an app.
  3. Select User acquisition > Promotions.
  4. Select "Active promotions" from the drop-downwardly Drop-down arrow.
  5. Yous can make updates to the promotion name, kickoff and end date, and condition (on or off).
    • Update a showtime date: If y'all change a promotion start date to a future date, you're pausing the promotion until that appointment.
    • Update an end date: You can merely update a promotion end engagement to a future appointment.

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